In the U.S., in addition to Daily Deals, eBay.com has experimented with category flash sales, as in the Cole Haan 2-day “sales event” it heavily promoted on the site in July.
In March, eBay called the secondary market “a sweet spot with a global opportunity of $500 billion dollars a year” when they are attracting warehouses, liquidators and off-price retailers that were looking for cost-effective channels to be able to move high velocity.
In July, eBay revealed it had seen some of its Daily Deals promotions push 6,000 and 7,000 items within a couple of hours. The German Daily Deal campaigns have generated over 10 million euros in the first 6 months, with August its second strongest month after June with 2 million euro changing hands